Monday, March 21, 2011

European Wine Consumption vs. other Countries

For several years I have heard murmurings about the decline in wine consumption by Europeans, especially in France and Spain. Here are some recent numbers which illustrate the pain European wine industries are going through:

Wine consumption in Italy, as in other traditional European producer countries such as France and Spain, has fallen from 37 million hectolitres of at the end of the 1980s to less than 25 millions today (-30% in 20 years). On the contrary, new consumption is growing in other areas: United Kingdom (+94% compared to 20 years ago), USA (+47%), Russia (+63%) and China (+160%).

This puts increased pressure on all wine producing countries as Spain, France and Italy produce huge amounts of wine that are pushed through the economy.

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